Owner/Designer/Creative Consultant

• Design stained glass windows/panels for residential, commercial and worship settings

• Created new frame work for stained glass industry CAD and CNC construction

Realtor/Broker /Marketing/Accounting

•  Created websites (top ranking in Google and other top search engines)
  including video and interactive web marketing. First web in Southern Iowa to incorporate online video/ interactive marketing

• Trained staff in computer networking, marketing, customer database,
  and general computer operations- RE/MAX and Bridge City Realty.

•  Database “Target” marketing - creation and implementation to 
  increase sales and lower advertising costs (1/5th of market share first year)

•   Award winning first year in sales presented by the Iowa Association of Realtors

•  Created “VIP List” of daily email newsletters to potential customers

•  Remodeled, refurbished, and designed our new building downtown in
  conjunction with the “Main Street Iowa Program”

• Created “chain reaction” marketing by developing advertising which
  caused clients to respond and thereby become a part of the database-
  over 2,000 potential clients the first year.

• Property management/sales/purchase Marquee Investments,
  Stephen Scott Management of San Francisco, and Bridge City Realty

 Director of MIDI Technology/Sales

• Implemented a Customer Relation Management (CRM) database-
  raising sales over 200% in local market first year and consistently thereafter.

• Partnered with key centers of influence creating music making and performance opportunities

•  Created and implemented MIDI Lab Rats- and a series of MIDI related
  customer fundament brochures, booklets, and lesson plans.

•  Numerous public presentations of Music Technology

•  Created West Music Newsletter- a quarterly publication to all past and
   present customers- bulk mailing southern Iowa market.

•  Created and set up in store technology labs in all locations. Reviewed
  and picked new product lines of software to carry in all locations

•  Headed national 800 “Tech-line” for customers

• Created and trained staff in fundamentals of technology with an
  emphasis on Music Technology in all 8 locations

•  Composed and created music for use with the different digital
   instruments and group ensemble performance for children and seniors.
   MIDI Orchestration.

•   Lead technologist, trade show for Iowa Music Educators Association
  Wartburg College Waverly, Iowa

 Apartment Program Director/Assisted Living Coordinator

•  Supervision/hiring of staff for assisted living program.

•   Created and implemented computer accounting system

•   Event Planning -Created and implemented a group Disney vacation.
  Organized and designed group outings, personal money management, and social training.

•  Medic First Aid and Med Manager, Mandatory Dependent Adult Abuse Reporter

• Lead overview of clients in personal counseling and growth with clients
   personal team and helped to create personal growth plans

•   Liaison between landlords and current renters in both the private sector and Section 8 housing, property management.

Assisted Living Coordinator/Vocational Workshop

• Lead individual residents with physical therapy.

• Instruction on daily living skills including money management, hygiene and social skills and vocational training.

• Prepared reports and individual growth plans

• Prepared factory for CARF accreditations

• Redesigned work stations to increase productivity by 30%

• Worked with MR, MI, and geriatric clients in home and work setting.

• Created and lead the “downtime program” averaging over 100 people daily in education training while workstations were closed.

• Managed the Industrial Lumber department meeting and exceeding order deadlines, inventory control and production.

Marketing/Creative Director

• Supervised staff off contract artists and musicians including hiring.

• Developed marketing plans for small business including TV, radio and print ads

• Primary composer and print ad layout

• Created “Singing Telegrams” an upscale version with original music, costumes and props- 
  specifically design for the recipient- including gift delivery.

• Created “MIDI” orchestras for singers and theatre to enhance practice or in lieu of a full-scale orchestra.

President/Director/Sales and Marketing (non-profit)

• Raised ad revenues over 300%- by phone solicitation thereby funding an additional show for the season. 
  Restructured ad sales for long-range development. P&L statements and accounting.

• Program design layout, advertising sales (chair), budgeting, developed sponsorship packages, and season ticket sales

• Composed original score for “A Night of One Acts” “Only an Orphan Girl” 
  and other production music as needed including choral arrangements

• Organized volunteers for set production, house, lighting, orchestra, and sound

• Regained corporate funding for upcoming seasons.

• Created the company database of past, future, customers and sponsors for telemarketing and direct mailings

• Planned and coordinated annual Awards Banquet and dinner theatre production

 General Manager/Advertising Sales

• Controlled daily operations, supply ordering, bulk mailing, P&L statements, and billing

• Design and layout of printing projects

• Darkroom and PMT work

• Created southern Iowa Menu advertising raising revenues by 25%

• Created and lead Your Wedding in Print- an avenue for potential customers to have all their wedding needs put into place- including printed napkins, invitations, and memory memorabilia.

• Composed and created ad campaigns including commercial jingles

“MIDI in the Classroom” published by Iowa Association of Music Educators; “Making the Most of MIDI” “Making the Most of Your Church Clavinova”, “How to Create a Sequence”, “What is MIDI”, many pamphlets on how to operate and run software. Barn Remodel- featured in “Barns of Iowa” book by Robert Wolf. Advanced arrangement for 2 pianos “Stars and Stripes Forever”

Microsoft Frontpage, Skyline Database and Inventory Management, Act customer database, Microsoft Office, Zeus Marketing, Vegas Movie Studio, Finale, Cakewalk, Sibelius.

National Association of Realtors, Kiwanis, Ottumwa Board of Realtors- chair of advertising committee, Professional Musicians and Entertainers Club of Iowa, BMI, Iowa Association of Music Educators- Technology chair. Ottumwa/Knoxville Chamber of Commerce. Local Representative- Make A Wish Foundation, volunteer of the Year award 2004. South Ottumwa Boosters. Ottumwa Community Players Inc- President/ Advertising chair and Board of Directors. Planning Committee Americans with Disability Act.

·       Pennsylvania Place, CCRC community- volunteer- helped train and setup marketing database, plan for strategic web placement 2009.

·         2008 Worldwide recognition via web, print, and TV- US, Europe, Asia - Mona Lisa out of 12,000 Post it Notes.  Featured in the 3M national promotions for the following year 2009.

·         Gothic outdoor kitchen- creation, design, and implementation of over 17 tons of hand laid concrete to create an outdoor kitchen.

·         Chair/set designer/marketing, annual Uncle Bucks Halloween Party, a southern Iowa celebration in conjunction with “The Great Haunted House Hunt” “Voodoo on the Bayou” and “Dracula’s Castle”

·         Co-chair Ottumwa Railroad Days. Created a community wide scavenger hunt for the golden railroad spike. Organized business donations for the grand prize.

·          Numerous chairs for organizing volunteers and fundraising for community enrichment of non-profit organizations including schools, service leagues, and churches. Garden Tours- Southeast Iowa Symphony, Heartland Humane Society. Featured Tour of Homes- Christmas Open House and Service League of Iowa.

·         Featured performer in “Twice as Grand” South Ottumwa Savings Bank’s 100th birthday celebration. Featured speaker/performer AARP Ottumwa Iowa, Iowa Calf and Cattle Conference, Home Show of Southern Iowa, Service League of Southern Iowa, South Ottumwa Dixieland Days. Featured performer grand opening of the new southern Iowa events center “Bridgeview” Ottumwa, Iowa.

·         International student exchange Cluj-Napoca Romania 1985.

·         Music Director- Hamilton Methodist Church, Bethany Baptist Church, Lightshine, Come Back to the Five and Dime Jimmy Dean Jimmy Dean, and Trenton’s Music Revue.

·          Event planner for travel, entertainment, and sales venues for specialized population and non-profit organizations.

·         “Zeus” Internet marketing and strategic placement of web marketing.

·         Special promotions marketing- Hedrick Savings Bank, South Ottumwa Savings Bank

  References:

Laurie Schooley
Director of Marketing/Public Relations
Ottumwa Regional Health Center
935 Pennsylvania Avenue
Ottumwa IA 52501
Office 641-684-3122
Fax 641-684-3154
lschooley@orhc.com

Pam Kaupins
Senior Vice President/Marketing Director
South Ottumwa Savings Bank
320 Church Street
PO Box 516
Ottumwa IA 52501
Office 641-682-7541
Fax 641-682-1846
pamk@sosb-ia.com

Robin Walenta
CEO President
West Music
1212 5^th street
PO Box 5521
Coralville IA 52241
800-373-2000
rwalenta@westmusic.com

Robin Craver
Marketing Director
Pennsylvania Place CCRC
1 Pennsylvania Place
Ottumwa, IA 52501
641-684-4000 
rcraver@pennplace.com